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Example of sales letter that sells, no matter the industry
A sales letter is designed the site to sell your products. They can be a fantastic product, but not nickel you earn, if your sales letter lacks sizzle.
Write your sale should a visitor's attention, to prove that a solution to eliminate the risk, the status of a call to action, and hopefully (if done well) to generate a sale.
Here's an example of how you write a sales letter ...
All great salesThe letters are as follows:
1. catchy title and Subheaders
2. Unique Selling Proposition
3. Appointed product benefits
4. Testimonials
5. Special Offers
6. Digital Covers
7. Video Demo
Eighth Extraordinary Guarantees
9. Building trust Techniques
10. Boni
11. Follow-Ups
12. PS
catchy title and Subheaders
Their main header, H1 tags can also:
Or a point of pain Target. "Are YouHair loss? "
o Select an advantage. "Now you can re-grow hair without chemicals ..."
Call or curiosity. "Broccoli can prevent hair loss?"
or Use keywords.
Your Subheaders follow the same format as the header. These two work best when the player to attack from two different angles. The header may invoke curiosity, while the sub-title makes a strong statement of this kind, "Now you can re-grow hair without chemicals ..."
Example DAXfor a sales letter
Ø Who _______?
or The Secret of _________
Or is how can (benefit) no (problem) ...
O little known ways to _____________
________________ Or eliminate, once and for all!
Or WARNING: This letter is only for serious __________.
or are you still suffering _________?
Or you're doing this same error?
O Finally! L '(indicator of credibility as a "sell" or "As seen on Oprah") system, revolutionizing___________
Save Yourself or 30% to _________ on the following simple steps
or How I went from (losing) to (winner) in just 2 weeks!
o How (Cook Thai food) as (local)
Ø 56 ways to ____________Saves time, effort and money
Mark your Unique Selling Proposition
Here you can show your readers that sucks subtle competition. This study points to a competitor's sales, given the benefits they offer and moreimportant is that they lack. Even if the two of you are selling the same product, you can place your offer in very different ways. If you offer a money back guarantee? Maybe not to a specific topic that your coverage to explain in detail? Discover your competitors weaknesses and show them your prospects ... Chances are, your business prospects before, and it's worth, the seeds of doubt in their minds about your system competitors. Remember that subtlety is theKey, do not want themselves and smear!
performance focus, has no
Do not rattle off the features of the product, explain your point of view on how to profit from it. For example, if you sell air conditioners that people are not all services (such as voltage, power, what kind of plastic is made, etc.) who want to keep cool during the summer concerned!
To ensure that you are using, instead of the features of the site, ask yourself: "How is this? Feature to help my "list of your property, then add the word" perspective "after: what follows is an advantage, for example.:
or Low power consumption, reduce electricity bill.
New plastic or polymer, which cools your home faster than conventional models.
o Setting the timer that allows you to save trouble of getting up in the middle of the night to turn it off.
I heard this phrase many times I've practically recite in their sleep, yet many people forgetthis simple law of texts. Key points tend to work better in sales letters, because they are easily obtained by readers. Note that your prospects are not interested in every single benefit of your offers, only those that apply to them. Now lists dozens of performance increase, the likelihood that your prospects will come one or two benefits that they are more interested, and your product.
Include Testimonials
My wife and I were inKo Phi Phi in Thailand, Iceland (where the movie "The Beach" was filmed) is always willing to eat a snack. While a glance at a map, a couple of guys came to us and recommended a restaurant and says: ".. This was the best restaurant on the island offer, you should check it out"
Guess where we went to dinner?
I do not know these guys personally, but we have confidence in them. This shows what is known as social proof - people's decisions on the basis of experience from someone else. If youThe interest in something, and you will see that it worked for others, tend to have confidence and a sample-to-buy. Testimonials are a great way to get social proof to show your prospects, you can convince yourself that the product offers value and works on real people, without forcing it down there throat. Instead of singing his praises you because you can satisfy your customers do it for you?
Here are two ways to gather evidence:
1. The first timeTest (ie, have not yet produced a product), the product to ask people I know personally when certificates for you citing your experience in a specific area for your product.
2. Once you sell the product, follow up with clients via e-mail and ask for a report. Here's what I use:
Dear Sir,
Thank you to our free course. Many others have written to tell us how this course has helped and I hope you feel the same way.
Let me ask you a favor. We always try to improve our course, and I would greatly appreciate your comments. If all goes well with you, please take a moment and jot down your thoughts in the box below. I promise, no personal information other than your name and your city.
Feel free to say what you feel. If you have any idea on how to improve the course, we're all ears.
Thank you very much, and I hope to hear from you.
Sincerely,
Testimonial Box
IUnderstand that the right to use those comments in its marketing materials. I understand even more, no personal data other than my name and my city.
Comments:
Maintain an e-mail address staff to check frequently to stay on the certificates come in as cover
Some people recommend an incentive in exchange for a certificate for a free report, even though I've never had a problem with fixing this form.By the way, if your course does not justify the praises well enough, you probably need to offer the product to be reconsidered.
As the products begin in the role she put on your sales page as examples of your work product!
People do not buy our products ... Is business
It may be the largest single product in the history of humanity, the care provided for a number of complaints, your dog to bark and to initiate peace in the world but not be completed in a supply of dynamiteYour product will fall flatter than a souffle in a snowstorm.
Think of it this way: if you go for fine dining restaurant, you're not only paying for the taste of food, you also pay for lodging. Your bid is the presentation, when your prospects do not like the presentation, you will not even try the product. Thus the creation of a solid offer is the prerequisite for the success of your system.
What makes a good offer? Here are the key components that you dynamiteOffer:
They have the quality of the digital coverage
When an information product that contains the CDs to download, create a professional digital CD-cover for each CD. If you have an e-book or special report, you can create covers for them too. Take care, should include screenshots of what content and professionally formatted.
Include Video Demo
The videos are a great way to promote your products and video should be used, if possible, I usedDemos for different products with great success. The process is simple: Using Camtasia to record you show your product during its benefits explained, then upload your video to YouTube and enter the code they give you on your site. There is talk of video in marketing a bit more '.
Offer an outstanding guarantee
The main function of a guarantee is to eliminate all threats to your perspective. You want security so strong that they would like a madman for your product does not feel right now.For example, you could offer a guarantee of 60 days money back, and allow them to keep all the bonuses, even if they decide to cancel. Another method is to download your perspective on the product for a dollar, and then charge the credit card balance seven days later when they denounce.
Building trust
When I receive emails from people asking me: "Is it true?" I know it's time to build a higher level of trust with our stakeholders. Be sure to include links to your privacyPolitical contacts and a brief biography about yourself.
Privacy Policy
Your privacy policy should go something like this:
: Privacy Policy
is committed to protecting the privacy and security of people who have contacted us. E 'with this in mind that we have made to ensure our privacy. We know the problems you have with us highly personal. We assure you that all information is managed jointly by the legal and ethicalConsiderations.
Computer security
We restrict access to personal information to employees who have a specific business purpose for the use of your data. Our employees are trained in the importance of maintaining confidentiality and privacy of a member.
Accuracy of information
We strive to ensure that our records contain accurate information. If there are changes to your contact information (eg phone number, email, etc.), please e-mail. We will immediately makechanges necessary to update records.
Changes to our security
We reserve the right to revise our privacy guarantee our business needs change or as required by law. If we change our policy, we will be with the new policy at this time.
links to other websites
Links to third party sites may be available from "http://www.yourwebsite.com." Sites outside your domain "http://www.yourwebsite.com" will be maintained and is not responsible for the 'The content or availability of any linked site. Recommended links are not an endorsement or guarantee for other sites or organizations, and only for monitoring purposes. The privacy and security policies of the linked pages may vary and users are encouraged to review the privacy policies and security of these sites.
Contact Information
Buy a mailbox at the local post office and use it as your mailing address. Forty dollars a year offers peace, not doing homeworkAddress promoted to hundreds of thousands of people, right?
It 's always better to have a phone number as well. You can make your own number, or a line of detour through Skype or Vonage. If you get a lot of phone calls, consider the application in a call center to take over the news and accept payments (for a list of them at the end of this book).
Bio
Including a bio a great opportunity for you to sell yourself and build confidence among the players, many of them want toknow a little 'about a person before doing business with them. Bios typically include the following elements:
education
Or Jobs
The experience or with current business / product
or special services
or personal information (such as city of residence and family information)
or Image
All of these are completely optional, depending on your comfort with sharing information online. Internet. There's a fine line between highlightingTheir knowledge, expertise and services come from a show-off. Remember: It's about building confidence, hopefully to the point of getting a sale.
Bonus offer
Once the product has demonstrated the value and eliminates the security risk that could push your prospects off the fence with a little 'value packed bonuses. The bonus is all about perceived value, many people actually buy products for the premium you! If you use an e-book on Cajun cuisine, offering aVideo shows how to make the roux, Cajun and some other sauces. How about recipes for cocktails that are famous in the South? A list of the best restaurants in New Orleans? All these are easy to create and significantly improve the value of your product.
Follow-Up
Let's say that your prospects to sign up for a free course of two weeks in the kitchen of the south. They are then presented with an offer to buy the full version. If you have not purchased, will receive another e-mail, but with a twist: This could be a reduced price, an added bonus, or pay for the possibility that rate.
State PS
Believe it or not, many people scroll down the page rather than a first sale. I know that all the time ... all I know, I'm in a sales page, the first question that comes to mind: "how much"
Precisely for this reason should not be the price list at the bottom of your sales letter. Instead, use a PS, or just another way that increased the value> Set. Instead of asking "How?" they will be browsing to learn more about your offer.
This sales letter example should craft a profitable sales letter in less than a week. Write a draft and sit on it for a couple of days, so you can see with new eyes.
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