Image : http://www.flickr.com
Every day we receive dozens of phone calls from all over the United States for medical advice. We receive many requests for "When is my next mailing?" to "What are the advantages of patient-newsletter? and everything else.
Recently, we have come as a trend of questions like "How do I develop a Unique Selling Proposition?"
For those of you who do not know, Unique Selling Proposition (USP) is that something that makes youdifferent or unique from all others in your profession. Takes the product of dentistry, and gives you this advantage, that the dentist did not close.
Ask yourself: "What can I do to make me different from the dentist next door?"
If you said you are friendly and gentle scraping, that 99% of the dentists I speak on a day to give the same answer.
That said, there are three ways to distinguish itself from its competitors.
1. Stop copying what everyoneothers are doing!
This is a trend in dentistry that has to stop. Sure, there are services out there that have all but then there are options for you to get better. If you say: "I have to wait and see what everyone, and I copy." It 's too late. All others will beat my fist (and patient).
2. Being the best in their profession (dentistry).
Do not settle for the top 10%, being the best. They have the best equipment, the cleanest office, the friendlyEmployees, and this is better dentistry for every patient. Do not worry about innovation, just perfect size, perfect dentistry.
3. Do something different.
What happens if you are not the "one stop shop" were for use in dentistry, but offered only fillings? The best fillings done by a specialist panel. It is not that someone is trying to compile for the expert. Composite, front, rear, top, bottom. Learn all about them, and soon will become the expert panel. This sounds crazy,but there are other possibilities: the financing of the patient away, a car, the sky is the limit.
Three ways to tame all the details or, depending on how it is received. If the same result, money and recognition than anybody else, go ahead and be like them. If you want to earn more money, more recognition and better results, so be different.
Take Action-to-Tip: Take a few minutes of your crazy day, you sit with a piece of paper and a pen and write all the things that you thinkTheir practical dimension. After compiling a complete list, just look and find ways to make everything better. If only two or three of your improvements are possible, then the two or three things that distinguish you from the rest.
Visit : Proposition 8 jessica seinfeld
No comments:
Post a Comment