How to Write Winning quantifiable value proposition with the facts on the sale of U.S. $ Win

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And 'natural for clients of the probe, which in it for me "deep interest before making a purchasing decision. When customers a product or service that a lot of questions and weigh the advantages and disadvantages of different gain to buy the product. I'm probably the cost-benefit analysis to do. This analysis should tilt strongly in favor of benefits for the purchase of wages. Obviously it comes to offering more performance, the greater the likelihood of purchase. In fact today, the expectations of customersalmost explodes. In this age of instant gratification, speed, quality of service, and everything else will be measured and weighed about the product before purchasing.

Companies and salespeople should get the customer what they expect to benefit when they buy their product. A value proposition is a statement of the product / service and financial benefits that customers would benefit if they buy the product or service. The more complicated and has resulted invalue proposition, the stronger it becomes. A strong value proposition necessarily leads to a sale.

The value proposition should be the customer

A proposition in some form might value - quality of product, better customer service, fast delivery, progressive discount, savings, etc. Your proposal of dollars of value should discuss the benefits that customers and converts that they should be.

Keep Low PricePropositions Away

Phrases such as "benefit greatly", "you have a chance to win," you are assured of great service is "not convinced demanding buyers. Sellers not using distribution lines as a standard of success:

or Our product will save you precious U.S. dollars
Or receive numerous benefits
or Our technical superiority will save you money
Either we are the best when it comes to saving money

These statements are vague and too general. With these lines andReplies in the value proposition does not impress or convince you to buy the view.

Use strong value proposition statements

It must be reflected in the statements Value Proposition. Returns must be convincing and verifiable strong.

O This new policy will save $ 10,000 per year and offer more coverage
or our customers have increased their business by 20-25 percent with our business services solutions
Or to save on wasteThe management is almost one per cent or $ 1,300.00 per year
Or save $ 10.00 per year per computer for energy savings

These are just some examples of strong value proposition statements. The best way to deliver the value proposition in order to quantify in terms of dollar value. The immediate benefits to customers, compared with the competition. If competition does not work, then estimated the value of their capacity in the document to your product orService tends to be the desired solution. A strong value proposition, with numerical data, has the potential to differentiate into competition with your product or service.

Do not ignore small numbers

Ignoring small numbers in your value proposition is not advisable. There are a number of leaders that you schedule a meeting with when you send it Value Proposition states that the product or service can reduce their wasteThe administrative costs to 1 percent. This figure may seem small, but businesses, the millions of dollars in business is just part of this recession, because every penny saved on waste management, the stroke is applied. The small numbers do not apply to waste management alone. Even a small feature such as energy saving, when printers are turned off can be switched to decide their marketability.

To be brief and orderly

Keep the statements short value propositionand orderly. You should be the final figures, not to mention the customer through complex calculations. The dollar should provide correct figures. In particular, you should inform the customer to verify the numbers with the reference to authentic sources.

Unique Value Proposition (UVP)

Develop a unique value proposition for the competition is always a step ahead and get the warning. Convert the EIA in dollars, so that the customer would know exactly what should befor-profit businesses with you. IBM offers services such as its unique value proposition, instead of cutting its price. increased in recent years, their activity is based mainly on the base. Since we put in quantifiable, it is necessary to remember that IBM has increased its sales by nearly five percent in the third quarter of 2008 compared to same period in 2007. 23500000000 USD worth of $ 14. 8 billion fromservices provided.

The fact that a well-written Value Proposition garnished with U.S. dollars is difficult to understand and must be compared easily in the minds of managers and entrepreneurs. The client is motivated to buy, if the benefits were made available in dollars, there are two ways to learn.

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The purchase of foreclosed properties

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In the city of Ft Lauderdale, foreclosure rates have increased over the last year by leaps and bounds. In fact, Ft Lauderdale foreclosure in unprecedented numbers increased. This trend can be seen throughout Florida, and an even larger scale, the United States. The Americans lose their homes. The banks are regaining their homes as more homeowners pay a mortgage. Families are displaced and the housing market, once thriving is now stagnant. The American dream of homeThe property is not as easy as buying a property. For those who are able to buy a house or a vacation home in Florida, there are some traps to avoid.

You can use it to buyers, the first good deal that get to take interesting. Remember that even in this economy, if it seems too good to be true, it often is. Surely we have to offer. The short sales are numerous and many sellers are willing to not more than what they have to take toto escape their mortgage payments. In such situations, often the seller, because the financial pressure may have failed to maintain the care of their home. If every dollar is going into debt, which leaves more for home care. The buyer must necessarily thorough professional inspection of the request of the property. This will help to reveal the whole area has been neglected. The inspection is not possible, then buyer beware. Plan for additional expenditure, above and beyond thenegotiated contract price. It is also important to ensure that you are buying a property free and clear. Make sure that no liens against the property. This could be a failure at the end.

buyers could fall even tried to present the "bigger is better" myth. The idea of adding square footage to your living room is not a bad idea on the surface. Maybe you are bursting at the seams flat course. Maybe you have a baby on the way and could useextra bedroom or nursery. Now, a good time to buy. Homes usually less dollars per square foot than in recent years has sold. However, remember that your home is likely to sell for less. If the current equity in your existing home to meet your financial goals? In addition, the move to a bigger house is worth selling your current home. For many people the answer is yes, but for others, the discomfort can be excessive. Remember, too, a movementwill probably require a bigger house a larger monthly utilities. Home improvements can be more expensive. His family is able to avoid these obligations?

house hunters should be careful not to fall into the buying frenzy. As a house hunter, it is very important to get good help with your order. A broker can help a buyer make sure you actually do something for a wise purchase. Buying a home without professionalSupport, especially when purchasing a home through short sale or loan default before a series of complicated. Real estate agents are well equipped for the preparation of contracts, and to write contracts with customers. Agents can also find detailed information about home ownership.

The market is full of homes for sale. If you're one of those lucky few who are too aggressive financial stability available, is to have miraculous properties. Be sure to plan with foresight to know your needs andprofessionals turn to for help.

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Good Local Moving Company - 8 steps

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It's time for a bigger house or smaller to move? Moving from one house to another can be a stressful sentence without moving as the local society. The experience, muscles and organs are on the side of professionals. Let your property transfer from one residence to another in order to simplify the process. Here are 8 steps to take when you try to find the best trucking company to transport your stuff:

1) Get advice from friends, family andEmployees. Word of mouth references are the best. Ask your district as well. Seeing someone who has just moved in? Read about the company that they used and whether they were satisfied. date for the transfer of former customers, you should dig a little 'deeper, to ask if they would use the company again, then why or why not.
2) Use a shop, a local representative is available to come to your place. To find an over-the-phone or the Internet are not very reliable, as the inventory of each personof things is very different. The large well-known names are not always the best bet, either. Sometimes, lesser known, smaller companies are more likely to give a personal touch.
3) Once you have assembled a list of opportunities from the internet, phone book, and simple word-of-mouth, call the Better Business Bureau to see if they were presented in good standing in the community or complaints against them.
4 qualified professionals), and related insurance are a must. ThisAre the people handling your worldly goods, you want to be able to trust them and the insurance protection in an accident.
5) Close the list appear to be 3 or 4 companies, the possibility of such. Appointments for each of them to get your house investigation on the content and give you a written estimate. Be sure to read the budget, to determine what is included and what is not. packaging supplies are included? How about the box? How long?How long will it take to pack and unload?
6) If you chose a winner, it's time to set the date. You focus your time and conditions of their availability? There are certain days of the week for less expensive than others? Get all the details before making a firm decision.
7) Even if you've already done some rudimentary control of the company, take a minute and make some calls. For example, make sure that their license and insurance are current and that there are no complaintsagainst them.
8) the last step, make sure you put her things in a detailed inventory before you.

Follow these steps and start packing. A reputable local moving company you speed on the road.

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The real party pro-gay

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Two unavoidable facts stand out when examining the policy actions on gay issues over the past 30 years (1) The Republicans and anti-gay (2) Democrats are not pro-gay. By 2009, there are few differences between the Republican and Democratic politicians on gay issues, just that Democratic voters rather than shock and some gay Republicans are more likely to promote peaceful pro-freedom positions. It may be a difference between the two parties were before, but that was notthe case for a long time.

In 1978, however, California Governor Ronald Reagan, the Briggs initiative, which would exclude homosexuals from teaching in public schools. In a commentary, as he wrote early in his presidential campaign, Reagan wrote, "the prevailing scientific opinion is that the sexuality of an individual in a very early age that a child is determined and influenced the teachers do not really have that." This, in the late '70s, when Jimmy Carter was publicly refuse to meet with gay groups. L 'Initiative was defeated overwhelmingly, in particular on the efforts of Reagan, but the momentum was instrumental in the formation of the Log Cabin Republicans.

Reagan was the first president, two openly gay interior designer Ted Graber and invite its partners to spend the night at the White House. Washington Post reporter Robert Kaiser called Reagan a "closet tolerant". When Reagan was a homosexual was not because no one asked him his views, not because he was hiding something.

The number of gayDischarge from the military each year was under Reagan. In contrast, the number of homosexuals each full year under Bill Clinton downloaded with one exception, doubling from 617 in 1994-1231 in 2000. The number of gays discharged fell on each full year under George W. Bush, with one exception, halved, from 1,273 in 2001 to 612 in 2006. Gay rights groups report the number of gays discharged for decades, but they never break through the gift because it will see the numbers of Democratsevil and Republicans look good.

Obama said recently that it would prohibit gays in the military and spent exactly zero time to fulfill this promise should be repealed. He refused a manager to stay on the study of gay, until the law changed the subject and content is destroyed by inaction, the soldier's military career as a translator Arabic Dan Choi.

Our opponents at the beginning of gay marriage in Chief of his settlement with the invocation of Rick Warren,strong financial supporter of the anti-gay marriage Proposition eighth Happy days are here again!

Independent Gay Forum reports that cut away all the mark of 100 days of Obama presidential debate WhiteHouse.gov almost all gay civil rights issues for their part, together with a reference to repeal Do not Ask Do not Tell, the number of "Promises" gay from eight to three, and the slot to talk about gay issues than half a page a few sentences. contradicted by bloggers, someSupport material, but not the promises, the Defense of Marriage Act or a quote on gay civil rights aside. "Change you can believe in" apparently means that we can be confident that gay campaign will regularly fooled by promises of Obama's website.

In Washington, DC, Mayor Marion Barry, former Democratic recently awoke from a nap to realize that he had decided to accept for error with a unanimous City Council, marriages between same-sex couples performed elsewhere, andThe Council then asked for a do-over in order to be able to resume his vote.

Meanwhile, gay-friendly candidates and strategies on the rise, even in the religious wing of the Republican Party. In 2008, televangelist Pat Robertson endorsed the presidential primary, Rudy Giuliani, the pro-gay great Republican candidate, a man with a gay male couple Shacked after her divorce, and promised them that if New York ever legalized gay marriage, he would preside over theirCeremony.

Focus on the Family, James Dobson's group, which recently expressed its openness to a gay Obama appointing Supreme Court: "The problem is not their sexual orientation is, whether it be a good judge or not .. " Sexual orientation "should never come. Nor is it relevant to the equation."

When in 2009 that gay support for the Democratic Party because I agree with each of their non-gay-related positions, passes well. It's a little 'suspect that so many gay tout lefull line of the Democratic Party, from global warming to Guantanamo Bay. But if you vote Democratic because of their attitude of superiority are gay issues are not always a lot of business.

How about this "pro-gay positions? Republicans are more aggressive than Democrats in the war against Islamic extremists, who are extremely harsh in their condemnation and punishment of gays.

Republicans are more stringent enforcement of law as a boon for gay Democrats, who are morelikely to suffer from crimes of bias. Republicans are more likely to support gun rights, as in the recent DC gun laws the Supreme Court, which contained a gay actor who wants to protect themselves against anti-gay violence.

Republicans lower taxes than Democrats and gays have more disposable income or heterosexual.

Why the Republican Party the party's real pro-gay? The fact that Republican politicians are not anti-gay politicians and the Democratic Party does not solve the problem pro-gay. L 'The fact that Republican positions make more sense as a democratic positions on gay issues (for example, against "hate crimes" laws of privileged minorities) also helps. But the main reason is that the Republican party more inclined to protect the freedom of the individual, certainly in the economic, social and even in some sectors (such as smoking and diet-related) is. They are pretty hard to police, can support the freedoms are protected. And they are more likely to supportDefense, we can hold in a country that protects the rights, in the first place.

If the Republican Party is best for this country and the party that is best for this country better for all of us, then the Republican Party the party's real pro-gay.

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Example of sales letter that sells

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Example of sales letter that sells, no matter the industry

A sales letter is designed the site to sell your products. They can be a fantastic product, but not nickel you earn, if your sales letter lacks sizzle.

Write your sale should a visitor's attention, to prove that a solution to eliminate the risk, the status of a call to action, and hopefully (if done well) to generate a sale.

Here's an example of how you write a sales letter ...

All great salesThe letters are as follows:
1. catchy title and Subheaders
2. Unique Selling Proposition
3. Appointed product benefits
4. Testimonials
5. Special Offers
6. Digital Covers
7. Video Demo
Eighth Extraordinary Guarantees
9. Building trust Techniques
10. Boni
11. Follow-Ups
12. PS

catchy title and Subheaders

Their main header, H1 tags can also:
Or a point of pain Target. "Are YouHair loss? "
o Select an advantage. "Now you can re-grow hair without chemicals ..."
Call or curiosity. "Broccoli can prevent hair loss?"
or Use keywords.

Your Subheaders follow the same format as the header. These two work best when the player to attack from two different angles. The header may invoke curiosity, while the sub-title makes a strong statement of this kind, "Now you can re-grow hair without chemicals ..."

Example DAXfor a sales letter
Ø Who _______?
or The Secret of _________
Or is how can (benefit) no (problem) ...
O little known ways to _____________
________________ Or eliminate, once and for all!
Or WARNING: This letter is only for serious __________.
or are you still suffering _________?
Or you're doing this same error?
O Finally! L '(indicator of credibility as a "sell" or "As seen on Oprah") system, revolutionizing___________
Save Yourself or 30% to _________ on the following simple steps
or How I went from (losing) to (winner) in just 2 weeks!
o How (Cook Thai food) as (local)
Ø 56 ways to ____________Saves time, effort and money

Mark your Unique Selling Proposition

Here you can show your readers that sucks subtle competition. This study points to a competitor's sales, given the benefits they offer and moreimportant is that they lack. Even if the two of you are selling the same product, you can place your offer in very different ways. If you offer a money back guarantee? Maybe not to a specific topic that your coverage to explain in detail? Discover your competitors weaknesses and show them your prospects ... Chances are, your business prospects before, and it's worth, the seeds of doubt in their minds about your system competitors. Remember that subtlety is theKey, do not want themselves and smear!

performance focus, has no

Do not rattle off the features of the product, explain your point of view on how to profit from it. For example, if you sell air conditioners that people are not all services (such as voltage, power, what kind of plastic is made, etc.) who want to keep cool during the summer concerned!

To ensure that you are using, instead of the features of the site, ask yourself: "How is this? Feature to help my "list of your property, then add the word" perspective "after: what follows is an advantage, for example.:
or Low power consumption, reduce electricity bill.
New plastic or polymer, which cools your home faster than conventional models.
o Setting the timer that allows you to save trouble of getting up in the middle of the night to turn it off.

I heard this phrase many times I've practically recite in their sleep, yet many people forgetthis simple law of texts. Key points tend to work better in sales letters, because they are easily obtained by readers. Note that your prospects are not interested in every single benefit of your offers, only those that apply to them. Now lists dozens of performance increase, the likelihood that your prospects will come one or two benefits that they are more interested, and your product.

Include Testimonials

My wife and I were inKo Phi Phi in Thailand, Iceland (where the movie "The Beach" was filmed) is always willing to eat a snack. While a glance at a map, a couple of guys came to us and recommended a restaurant and says: ".. This was the best restaurant on the island offer, you should check it out"

Guess where we went to dinner?

I do not know these guys personally, but we have confidence in them. This shows what is known as social proof - people's decisions on the basis of experience from someone else. If youThe interest in something, and you will see that it worked for others, tend to have confidence and a sample-to-buy. Testimonials are a great way to get social proof to show your prospects, you can convince yourself that the product offers value and works on real people, without forcing it down there throat. Instead of singing his praises you because you can satisfy your customers do it for you?

Here are two ways to gather evidence:

1. The first timeTest (ie, have not yet produced a product), the product to ask people I know personally when certificates for you citing your experience in a specific area for your product.
2. Once you sell the product, follow up with clients via e-mail and ask for a report. Here's what I use:

Dear Sir,
Thank you to our free course. Many others have written to tell us how this course has helped and I hope you feel the same way.
Let me ask you a favor. We always try to improve our course, and I would greatly appreciate your comments. If all goes well with you, please take a moment and jot down your thoughts in the box below. I promise, no personal information other than your name and your city.
Feel free to say what you feel. If you have any idea on how to improve the course, we're all ears.
Thank you very much, and I hope to hear from you.
Sincerely,

Testimonial Box
IUnderstand that the right to use those comments in its marketing materials. I understand even more, no personal data other than my name and my city.

Comments:

Maintain an e-mail address staff to check frequently to stay on the certificates come in as cover

Some people recommend an incentive in exchange for a certificate for a free report, even though I've never had a problem with fixing this form.By the way, if your course does not justify the praises well enough, you probably need to offer the product to be reconsidered.

As the products begin in the role she put on your sales page as examples of your work product!

People do not buy our products ... Is business

It may be the largest single product in the history of humanity, the care provided for a number of complaints, your dog to bark and to initiate peace in the world but not be completed in a supply of dynamiteYour product will fall flatter than a souffle in a snowstorm.

Think of it this way: if you go for fine dining restaurant, you're not only paying for the taste of food, you also pay for lodging. Your bid is the presentation, when your prospects do not like the presentation, you will not even try the product. Thus the creation of a solid offer is the prerequisite for the success of your system.

What makes a good offer? Here are the key components that you dynamiteOffer:

They have the quality of the digital coverage

When an information product that contains the CDs to download, create a professional digital CD-cover for each CD. If you have an e-book or special report, you can create covers for them too. Take care, should include screenshots of what content and professionally formatted.

Include Video Demo

The videos are a great way to promote your products and video should be used, if possible, I usedDemos for different products with great success. The process is simple: Using Camtasia to record you show your product during its benefits explained, then upload your video to YouTube and enter the code they give you on your site. There is talk of video in marketing a bit more '.

Offer an outstanding guarantee

The main function of a guarantee is to eliminate all threats to your perspective. You want security so strong that they would like a madman for your product does not feel right now.For example, you could offer a guarantee of 60 days money back, and allow them to keep all the bonuses, even if they decide to cancel. Another method is to download your perspective on the product for a dollar, and then charge the credit card balance seven days later when they denounce.

Building trust

When I receive emails from people asking me: "Is it true?" I know it's time to build a higher level of trust with our stakeholders. Be sure to include links to your privacyPolitical contacts and a brief biography about yourself.

Privacy Policy

Your privacy policy should go something like this:

: Privacy Policy

is committed to protecting the privacy and security of people who have contacted us. E 'with this in mind that we have made to ensure our privacy. We know the problems you have with us highly personal. We assure you that all information is managed jointly by the legal and ethicalConsiderations.

Computer security

We restrict access to personal information to employees who have a specific business purpose for the use of your data. Our employees are trained in the importance of maintaining confidentiality and privacy of a member.

Accuracy of information

We strive to ensure that our records contain accurate information. If there are changes to your contact information (eg phone number, email, etc.), please e-mail. We will immediately makechanges necessary to update records.

Changes to our security

We reserve the right to revise our privacy guarantee our business needs change or as required by law. If we change our policy, we will be with the new policy at this time.

links to other websites

Links to third party sites may be available from "http://www.yourwebsite.com." Sites outside your domain "http://www.yourwebsite.com" will be maintained and is not responsible for the 'The content or availability of any linked site. Recommended links are not an endorsement or guarantee for other sites or organizations, and only for monitoring purposes. The privacy and security policies of the linked pages may vary and users are encouraged to review the privacy policies and security of these sites.

Contact Information

Buy a mailbox at the local post office and use it as your mailing address. Forty dollars a year offers peace, not doing homeworkAddress promoted to hundreds of thousands of people, right?

It 's always better to have a phone number as well. You can make your own number, or a line of detour through Skype or Vonage. If you get a lot of phone calls, consider the application in a call center to take over the news and accept payments (for a list of them at the end of this book).

Bio

Including a bio a great opportunity for you to sell yourself and build confidence among the players, many of them want toknow a little 'about a person before doing business with them. Bios typically include the following elements:

education
Or Jobs
The experience or with current business / product
or special services
or personal information (such as city of residence and family information)
or Image

All of these are completely optional, depending on your comfort with sharing information online. Internet. There's a fine line between highlightingTheir knowledge, expertise and services come from a show-off. Remember: It's about building confidence, hopefully to the point of getting a sale.

Bonus offer

Once the product has demonstrated the value and eliminates the security risk that could push your prospects off the fence with a little 'value packed bonuses. The bonus is all about perceived value, many people actually buy products for the premium you! If you use an e-book on Cajun cuisine, offering aVideo shows how to make the roux, Cajun and some other sauces. How about recipes for cocktails that are famous in the South? A list of the best restaurants in New Orleans? All these are easy to create and significantly improve the value of your product.

Follow-Up

Let's say that your prospects to sign up for a free course of two weeks in the kitchen of the south. They are then presented with an offer to buy the full version. If you have not purchased, will receive another e-mail, but with a twist: This could be a reduced price, an added bonus, or pay for the possibility that rate.

State PS

Believe it or not, many people scroll down the page rather than a first sale. I know that all the time ... all I know, I'm in a sales page, the first question that comes to mind: "how much"

Precisely for this reason should not be the price list at the bottom of your sales letter. Instead, use a PS, or just another way that increased the value> Set. Instead of asking "How?" they will be browsing to learn more about your offer.

This sales letter example should craft a profitable sales letter in less than a week. Write a draft and sit on it for a couple of days, so you can see with new eyes.

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Top Ten Considerations when purchasing a new laptop or notebook

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The decision to buy a new computer is not a very expensive proposal, but want to ensure that you end up with a product that does the job effectively. And without doubt, that will avoid some of the problems that plague high-technology purchases can. Entering the purchase with a strong background of knowledge about the issues to save time, money and lost productivity that occurs when you can make the wrong choice.

Some considerations when buying a newLaptop or notebook.

Consider some of these points when you buy a new laptop or notebook.

1. Budget. How much can you afford to spend? It 's a trap in the temptation to buy a more expensive model, are often attracted by entering into a credit agreement, but this can be an expensive trap. Have an opinion in advance what you can afford and stay within that budget

2. Think about the intended function. What are you going to this computer? Some models have featuresthat you may need and add costs. A laptop computer with all the bells and whistles as cool, but you can only lose your money

3. Ergonomics. How does it feel to use? Enter all the possible purchase of a good workout before

4. Appearance. Now they have to live long, so make sure you like how it looks, and that is portable as you need it

5. Finance. The house dealer finance to be a real trap, and play often at the instigation of the customerWish to provide their current device. Finance have resolved before a dealer in force. There are many horror stories of people trapped in high-interest financing agreement with horrible details, fine print

6. How much memory do you need? While the basic word processing and e-mail does not take much, you want to run complex programs? You may need an external hard drive

7. In the box? If you need a printer, comes with one? Some haveergonomic stands and other useful add-ons

8 long is the warranty? If you need repairs, you need to know where to get the computer to take what has been done. Read the fine print and do not be afraid to ask questions. Certain safeguards are indeed useless, because the burden of proof to provide the buyer the product in a particular place

9. What do others think of buying the brand you want? Given the review pages online and ask yourFriends

10. If the Australian content is important to find out some research and see if you have the desired model

Australian content, or otherwise support the local industry

If you take your time and do some research, you are more likely to make a purchase that suits your needs and saves to make money. If you're in the market for a new laptop, be very careful with this scam, reported to prevent the WA Government;http://www.docep.wa.gov.au/ConsumerProtection/ScamNet/Scams/Confirmation_Orders.html.

Buying the right laptop

Do research and you'll end up with a machine you can find functional and matches your aesthetic tastes. The most important thing to remember is to not hasty decisions. Without planning, you can see all too easily be caught in a financial arrangement, you can not afford, or find that you have a computer that is not ideal for your purchaseRequirements. With the right attitude to research and spend less and get exactly what you want.

Do research and you'll end up with a machine you can find functional and matches your aesthetic tastes. The most important thing to remember is to not hasty decisions. Without planning, you can see all too easily be caught in a financial arrangement, you can not afford, or find that you have a computer that is not the ideal purchase for your needs. With the rightThe research and ability to spend less and get exactly what you want.

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To get your property reassessed, the lower property taxes, because Proposition 8

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What is Proposition 8?

In 1978 California voters passed Proposition 8, a constitutional amendment to Proposition 13, which suffers from property allows a temporary reduction in the estimate of "impairment." An impairment exists if the current market value of a property falls below the current estimate. An impairment is to lower property taxes often saves the owner tried hundreds, if notThousands of dollars a year. the recent housing market conditions, virtually all cases, the annual property purchased in California in the last Proposition 8 you can use and save money by reducing property taxes.

In this sense, if you bought a house in California, in 2003-2007, the property tax burden is probably too high! Many owners do not know that under Proposition 8, are entitled to submit aAppeal to their new home, more accurately reflect the property values lower than today. As a landlord, the property tax liability on the estimated value of home-based, reducing the estimated value will result in a reduction in property tax!

Time is running out for California homeowners to reassess their real estate tax year 2008-2009 files. There are 58 counties in California and each province has its own timelines, rules and regulations. property owners concerned shouldcan help you contact a competent person search values comparable to prepare the complaint, and, most likely, so the property taxes. Why pay more taxes than necessary? Not to mention it's FREE!

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management practices for doctors, the development of a Unique Selling Proposition

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Every day we receive dozens of phone calls from all over the United States for medical advice. We receive many requests for "When is my next mailing?" to "What are the advantages of patient-newsletter? and everything else.

Recently, we have come as a trend of questions like "How do I develop a Unique Selling Proposition?"

For those of you who do not know, Unique Selling Proposition (USP) is that something that makes youdifferent or unique from all others in your profession. Takes the product of dentistry, and gives you this advantage, that the dentist did not close.

Ask yourself: "What can I do to make me different from the dentist next door?"

If you said you are friendly and gentle scraping, that 99% of the dentists I speak on a day to give the same answer.

That said, there are three ways to distinguish itself from its competitors.

1. Stop copying what everyoneothers are doing!

This is a trend in dentistry that has to stop. Sure, there are services out there that have all but then there are options for you to get better. If you say: "I have to wait and see what everyone, and I copy." It 's too late. All others will beat my fist (and patient).

2. Being the best in their profession (dentistry).

Do not settle for the top 10%, being the best. They have the best equipment, the cleanest office, the friendlyEmployees, and this is better dentistry for every patient. Do not worry about innovation, just perfect size, perfect dentistry.

3. Do something different.

What happens if you are not the "one stop shop" were for use in dentistry, but offered only fillings? The best fillings done by a specialist panel. It is not that someone is trying to compile for the expert. Composite, front, rear, top, bottom. Learn all about them, and soon will become the expert panel. This sounds crazy,but there are other possibilities: the financing of the patient away, a car, the sky is the limit.

Three ways to tame all the details or, depending on how it is received. If the same result, money and recognition than anybody else, go ahead and be like them. If you want to earn more money, more recognition and better results, so be different.

Take Action-to-Tip: Take a few minutes of your crazy day, you sit with a piece of paper and a pen and write all the things that you thinkTheir practical dimension. After compiling a complete list, just look and find ways to make everything better. If only two or three of your improvements are possible, then the two or three things that distinguish you from the rest.

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Practical advice for investing in real estate

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The investment in real estate is a big step for most people - if you think about it and running, you can improve your lifestyle and increase comfort during retirement. This does not mean that the investment property is in a risk-free - but if you do it right, you will reap rewards. So with that said, remember to keep the following tips in mind when investing in real estate:

Understand that there is a long-term strategy

The investment in real estate is a long-term commitment, with7-10 year cycle of high, low and constant patches. They should ensure that you comfortably afford the mortgage on your property - with or without tenants pay the rent.

Positive vs Negative Gearing Gearing consider

Negative gearing means that all costs add your property for more than your rental income. You can use this loss to your advantage by doing it with any other income you receive. Positive means to adjust costsare not as strong as your rental income. This is of course desirable to keep in mind however, that pay taxes on that prize.

resources with other

If you notice, it would be a struggle for the property outright, you could keep the resource sharing with family or friends. If you want to go that route, you should consult a lawyer, a contract which shows who pays what and how much of the property, each candidate took to get there.

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Among the many accusations are critics of Proposition 1 in Houston do not touch the free tax-exempt organizations

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The mayor of Houston and the City of Houston, which is currently running a deficit, far from the large amounts charged wasteful expenditure, is currently pushing for a new drainage fee "in order to solve the problems of flooding throughout the city of Houston . This action will be second in voting this November.

Opponents are discovering that the mayor was unable to hold free - paid for by new taxes - such as churches, schools and other organizations. The effectswhich has no tax funds are taxed, it becomes a question of ethics, on behalf of the authors of Proposition 1

Other critics of the mayor's plan also noted that it set no limit to the amount of the fee and there is no expiration date in place so that voters, the measure must be extended if the City Council wants to continue spending. Consequently, the measure indefinitely, without limitation, property tax, so that the last movie Wall Street: Money Never Sleeps callsa "moral hazard": if these problems or to invest the money is not the person responsible for the collection and burdened by mistakes or invested is wasted.

naysayers also note that since the current City Council was unable to maintain a balanced budget, but continue to increase the deficit and the debt of the city at the highest levels, it is questionable why the taxpayer should the Council and mayor of the city to have confidence to use these resources in a competent manner. Since it seemsno position clear dividing line are the critics fear that poor management by the Council and Mayor of the city, the fees may result in increases in the future.

Finally, critics of Proposition 1, also accuses the city council, following the example of the U.S. House of Representatives, Nancy Pelosi, published 2010, changes in treatment are the figures of the law on health care reform. Opponents of Proposition 1 are concerned that the result of false declarations by the Council adopted the city will be similar to thatappears instead of health legislation: a significant deficit leads to pay too drastic cuts in other areas or the need for significant tax increases in future for such fraudulent practices. They note that with the end of the current federal tax cuts of Bush on the track, this may be an additional potential tax liabilities that could be "the needle that breaks the camel."

In a year when the Tea Party is increasingly a dominant position innational scene, remember that it is important that the Council and the mayor has failed, a second option that the ability of individual districts and homeowners associations throughout the city the chance to take care of flooding problems on their own grants . Instead, they have their critics another example of tax and spend policies that conservatives so often accused of being supplied as a loving liberals base their policy decisions.

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California property taxes, and Prop 13

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If someone inherits a house on one, trusts, gift or intestate, is not necessarily true that the value of the house is revalued for tax purposes. This may be particularly important for a beneficiary who is a house of his parents or grandparents, as she had probably inherited a low base year value of their home. For example, when the receiver Bobby a house that is currently estimated at 1 million U.S. dollars, was inherited from his late parents had bought the house for $ 50,000decades ago, was not required to pay property taxes for the estimated value of $ 1,000,000 dollars, but $ 50,000, plus annual adjustments. (See Example 4).

It should be noted, Proposition 13 caps the collection rate for property tax to 1% in California. Cal Const art XIII, 1

The following are examples of situations in which the transfer is not a "change of ownership" will result, thus avoiding the dreaded property revaluation for tax purposes.

1. Transfersproportional interests remain the same before and after the transfer

For example, a husband and wife owners of a house in joint tenancy rent (50/50 split) and transfer them to a limited liability company in which they have the same interest in membership (50/50). Rev & TC 62 (a).

2. Transfers to revocable trust

For example, men and women to lead a revocable (living) trust and the transfer of 'apartment where the living trust by transferring the title itself, the confidencethrough the appointment of the administrators of their revocable trust as the owner. Rev & TC 62 (d).

3. Interspousal Transfers

For example, a husband and wife own their home in joint tenancy dies, husband and wife inherits the other half of the house. Rev & TC 63rd

4. Parent-child (or grandparents and grandchildren) moved

For example, in the case of a father-son transmission, husband and wife own a home and have a son, son. Husband and wife go by and the son inherits the house. Moreover, ifgrandparents and grandchildren is a forward, grandparents only by a grandson, that no child, the grandparents are survivors of grandparents are survivors. Rev & TC 62nd

5. People over 55 or a severe and permanent disability, the value of the reference of a residence permit for a replacement transfer house in the same community, or in another municipality, if the supervisory board of the region, the adoption of a decree granting the base year value to facilitate alternative accommodation if the house was originallylocated in another district

As I write this, seven counties (Alameda, Los Angeles, Orange, San Diego, San Mateo, Santa Clara, and Ventura) Regulation laying down rules for the base year value to facilitate alternative housing if the original house was located in another Rev & TC district for 68 to 69.5. For example, a person buys a house in San Jose (Santa Clara County) and the achievement of 55 years has sold their home in San Jose for the purchase of a house in Redwood City (San Mateo County), socloser to their family.

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Crooked Politicians

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Why do we sit and watch and let the politicians run our country and our lives in the ground? Why do we sit and watch them sell our country to foreign trade? Why? Hey it does not matter at all about the people who voted for it? The answer to this question is a resounding no. They only care about themselves and nothing more. And the reason we are sitting and they do it because we do not know what to do, and they know it. They know that once elected we will go to the bottom of ourlife is not keeping up with what they do in Washington to get away with murder.

Politicians have a job that does not even work if you do not. You can give a raise when they want. They make the same salary as if as if they were doing when they were in Washington to withdraw. And they do it until the day they die. We ride to work daily in a limousine. You can get all sorts of incentives to be a political favor, they electedis necessary. I'm so out of reality that can not see directly.

Even if you go to prison, not a prison, like you and I would go. No, there is a minimum jail, a prison, where a golf course inside the prison walls. Each cell has its own beach chair, telephone, computer access, can call for pizza whenever they want. They have unlimited visitation rights. The prison is better than our politicians are sent home, and she agreedTo build and we pay our taxes.

The problem is that we put them in power. The people who vote only in respect of that on the outside, not what is inside of politicians. My sister voted for Bill Clinton because it reminded her of John F. Kennedy, nothing more. He had no idea where he was on anything. He just reminded her of Kennedy, so they voted for him on this and only this.

My cousin, on the other, vote for Bill Clinton because he thought he was gay. Awhat Bill Clinton is not gay. But both voted for the wrong reasons. None of them had no idea what was Clinton.

Ronald Reagan was elected because he was an actor. Everyone knew, and why they voted for him. You have seen the movies and he is fine. They fail to mention that his co-star of a chimpanzee and a much better actor Regan era. And that Regan can not remember one that Bin Laden is formed. And we agreed with Regan greatest American of allTime.

Arnold was elected governor of California, because people in California actually thought they were always the Terminator. He also spoke as the Terminator, while running, remember? People were mesmerized. They were sitting in the audience thinking, 'Wow, you get the Terminator. " So they chose him, and then set the reality and knew that he knew nothing about politics, and realized how stupid they were too late.

I have a friend who voted for GeorgeBush, because, as Al Gore "looked more like a president." "This is the only reason they voted for him. It is now sorry I ever voted.

If John Wayne were still alive and ran for president by a landslide, he was elected. And he knew nothing about politics. But everyone knew John Wayne. He was a macho actor and has always won, so he has to make a good politician, right?

We need people to do a test before they can vote and if not, the value 100, can not vote in anyChoice. And politicians have to do a test.

Every member of every senator, every representative of the House does great things for his condition, but bad things for their country. A Senator in NC has a tee pot museum in the city of mountains and why they built was re-elected. He also voted to give oil companies a tax break and give illegal immigrants amnesty. But that does not matter. He gave an NC teapot museum that cost taxpayers about $ 3 millionthe people of NC love them because of the teapot museum. Bless her heart when she has one. This is the epitome of pork barrels.

I could go on bitching about this, but I'll just stop and say, Wake Up America. We are losing our country and it's time we took back the corrupt politicians who are bastardizing our country and its people.

It 's time for a revolution. It 'about time someone put up a Web site that each, MP and senator representing the listings of the house;what in the lobby gave them this way and how many days have shown themselves voted for the job. Then we can see for yourself, do work that elected them to do. And if not, we can vote out.

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As a proposal for high-value business

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How Small Business Advisor / Consultant, one of the first questions I ask a company where I was before meeting with them:

"What is your value proposition?"

Very often the answer will get a list of products and services it provides. Sometimes I go back a blank stare. They either have no answer, or do not fully understand what I mean by the question. So I followed him, asking a few different ways:

"What are yourDistinctive features? "

"What makes your company different from the business of a competitor, which is the same product or products / services like?"

When asked in this way, customers usually react with some standard keywords: quality. Customer Service. Value. Integrity.

These are not bad answers to the question, but they are probably the same ones that give all competitors of the customer, if the same question was asked. Many companies use these words to describe theirBusiness, but do very little to put them back in their day to day operations. And if you do not fix it, then there is little chance that the customers / clients / prospects would use these words to describe your company if they have the same question was asked. If this is the case in your company, you do not have a value of strong proposal, and can cost business.

So what exactly is a value proposition?

The best definition I've seen comes fromrecently published book and an excellent model for generating business and Alexander Osterwalder Yves Pigneur "a value proposition creates value for a customer segment with a special blend of catering for the needs or segments, for example (. quantitative values such as (price, speed of service) Qualitative Design, Customer Experience). "

So, as a strong value proposition?

"This above all: be true to yourself." - Polonius, Hamlet, Act 1, Scene32

William Shakespeare wrote those words 400 years ago, but they are still relevant today. Be honest with yourself about what are your strengths and distinctive features and what to communicate, because your customers will be out of it pretty fast, if they are not. It 'important that this is a business proposal and honest critical assessment of himself when trying to define and develop their value. Here are some steps you can:

Step # 1 E 'period of self-evaluation.Define the "as is" condition. What does your company do really well? What are the things that differentiate the products and services from the competition? Be as specific as possible.

Tip: If you forget your strength as an articulation of distinctive features, not what your weaknesses list too - both real and perceived. These are things that customers and competitors to use to describe your business could be negative. For example, if your strength, speed of service is perceived weakness inbe "poor quality"? When you get to step 6, will be that address.

Note: Listen to your current customers for each customer interaction, do not tell us what they like and not as shy about our company. Sometimes, our customers can tell us what we're doing well, that we did not realize we were doing.

Step # 2 Define your target audience and customer segments: if a company starts its customer segment can be seen as "Who Wants to be definedProduct / service. "But as a business grows and matures, it becomes increasingly critical to clients / customers that you really want to work with than those who did not identify.

Customer Needs Assessment Step # 3: Now that you have defined your target customer segment, analyze what their needs and how it is currently serving these needs.

Step # 4 Competitive Analysis: research your competitors. Start with those that compete with customers for now, but alsoLook at those competitors, the service can be a segment of customers that you hope to achieve someday in the future.

Tip: You can compare your product or service against competitors of all sizes - price, reliability, fast service, performance, etc.

Step # 5 Now you have already completed the analysis, go back and look at your value is a "proposal as'. It is strong enough? E 'match your target audience? E 'to differentiate between your competitors? If you answerno to these questions, then what do you think your value proposition "should" be recognized on your target market.

Step # 6 Now, identify realistic ways to change their service model, products and people, process measurement value proposition for you.

So I developed a value proposition, what to do?

Value Proposition should be your new brand promise. Communicate with consistency in all internal and external communications. ButAbove all again! Make sure that trickles down throughout the organization - sales and marketing, operations and customer service - and that your efforts are geared to provide that brand promise. Survey your customers to ensure that they believe there has been faithful to the promise.

If you do this consistently, your brand promise to bring brand recognition. With brand awareness will allow you to differentiate the market.

References:

1Alexander Osterwalder and Yves Pigneur, model generation of Business: A Handbook for visionaries, Challenger and The Game Plan (Self Published, 2010), 23

2 William Shakespeare, Hamlet, Act 1, Scene 3, 78-82

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quick way to lose weight - 3 ways to lose weight fast so simple and natural

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Losing weight is often a quick deal attractive. But people forget to consider, if it's good for their health. E 'for this reason that there are a number of diet plans penetration of the market - low-carb diet, diet low in fat, high protein diet, liquid diet, etc.

Diets rarely work. And why should they? They are more tricks of a fixed schedule, therefore, rarely work long term.

In this article I invite you to a fastto lose weight. In particular, I lose three quick ways to reduce weight.

1. mini eat several meals during the day to wait until the mind are very hungry, but it is wise to break into many smaller meals. Not only do they tend not to eat too much, but in doing so, you are also keeping the body control sugar under control.

2. Kick off drink: green tea instead of water ice in the Bring. Also, drink plenty of water. Water is a calorie free drink and even though the waterdoes not help to reduce road in a direct manner, it is useful anyway. Often mistaken for thirst your body with hunger and drink more water, you are less likely to overeat.

3. Spice Up Your Love Life: The exercise period may not go well with everyone. It often brings to mind images of spending many hours in the gym, lifting weights, running on a treadmill or do push ups or pull-up. How about revisiting your love life? Not only that sex is fun, but it is also agood exercise to burn calories faster.

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Introduction to Craps

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The game of Craps Online Casino is fast, action packed game that is so often identified with high rollers. As you may know, "High Roller" is the term for players of great quality and price. Many of these bettors $ 100 chip to enter a casino craps game online with a credit line of $ 5,000 to $ 100,000.

The great thing about online casino craps game, is that the right $ 2 or $ 5 forecast of high rollers and share the fun and excitement of the game is in the sameAs in many cases, the player starts with € 50 in chips and making small bets may walk off the table profit of $ 500 to $ 1,500, while the high rollers can still write markers trying to recover his losses.
The scenario may apply to you and your bankroll $ 50 if it is stated in this chapter and practice what you pay
learn.

Even if you plan to walk up to a craps table online casino and all the action in principle be confusedCasino Craps is actually quite easy to learn. The game is always referred to as online casino craps: You shoot craps online casino, you are an online casino craps shooter, and, ironically, if you pull Online Casino Craps
! Lose

The roll of the dice

Online Casino Craps is a dice game played with dice. There isa gambling! There is no skill in shooting craps online casino. Every time I rolled dice are the odds of a set of numbers alwaysexactly the same.

This is your first lesson. The preceding paragraph can not be disputed. So do not fight - I think. If a shooter makes a 7 on his first shot, and another 7 on the next roll, there is no reason to say he can not win on the third roll. The possibility of a 7 on a particular role is exactly six chances in 36 Significantly, the 7 comes up, or rather the chance points to a door on each shot more than any other scheme numb thirty-six 1-1 the roles andShares.

In fact, there are only eleven different numbers (pairs) that you can see in rolled.As 1-1 scheme, may, while the pleasure is a possibility, a second role, and only one way to pull a 12, there are two possibilities to make a 3 or 11, three options for 4 and 10, four-roll opportunities
a 5 or 9, five ways for a 6 and 8, and six ways for a week

This clearly demonstrates the mathematics of craps online casino. While all you can throw any of these eleven numbers, and even if theThe odds are clearly identified, it is also true that the number could be 12 on two consecutive rolls. When a $ 5 chip on 12 and has had the role that you will receive $ 150 as payment. If you can drive this amount - ie, bet $ 150 on 12 for the next shot - and as already said many times, you will receive the enormous sum of $ 4,500.
For the same reason, bets on the 12 is something that we are not doing badly affected. He and other bets, as it is also beneficial to theHome, when you know what you read here Fron

Introduction to Online Casino Craps

The game of Craps Casino Online is easy to learn and play. The rules are easy to follow. This is a fun game that adds a great pleasure to your holiday fun game. And while most young women may have played online casino craps during their youth, Casino Online Casino Craps bank as a game for women as for men.

The difference between a private online gameCasino Craps Casino Online Casino Craps and Bank is this: In the first case, there is no bank. A shooter takes off the money and another player or players fading. The player is betting that will win, the fader is betting that lose. The shooter takes the dice and rolls them. If the roll of the dice, the same rules throughout the world. That is, the game mechanics are the same in a private game when they play in a casino bank. The only major difference is that the players betagainst each other.
In a game in the casinos, players place their bets and the casino bank, faded. In addition to covering every player's bet (covering the period has now been replaced fade), the Casino Online Casino Craps Betting Bank offers many other types of sentence. These bets, with the basic steps and Do not Pass bets are together graphic explained
1-2.

As you can see, there are four people actively running the game. The boxman sits behind the desk ofEast is the head. And 'his duty to see every pitch, and the eyes constantly in play. The two merchants to be paid to each side of him, from the players when they win and rake in their chips if they lose one. Each dealer handles all the players on his side. The betting table is divided by the middle pane of the sentence and also by the stickman, the table is on the player page des

The players are around the table, usually three or four at each end and foursix on each side of the stickman.

The stickman controls the action of the dice and the pace of the game. After all I bet you are down, the stickman pushes a few sets of dice to the shooter. That player selects a pair of dice and is ready to go. The rules for casino dice are simple, you roll on the table, so you hit the wall
the opposite end. In addition to this, as you throw OK. After throwing the dice, the actionProceeds as
follows:

If, on the first roll, you make a 7 or 11, you have a natural shot, and you win. What you win is the equivalent amount of chips you have bet on the pass line.

If you roll a 2, 3 or 12 on your first roll, called the Online Casino Craps and you lose. The dealer takes your pass line bet. Howevet not without the thrower of the dice. He continues to hold the dice until seven.

If, on the first shot, you shoot a 4, 5, 6, 8, 9,or 10, that is your paint box set. The object is then keep rolling the dice until you make the number. You lose if a 7 before making your box point roll.

Many other bets can be made, all of which are explained in Table 1-2 (page 12).

Although casinos hold throughout North America through the basic rules, there are some differences in the opportunities that the casinos offer to players. roll in a field bet, for example, some casinos give 2-1 odds on 2, and 3-1Opportunities on 12 Other casinos may allow the passage of the online betting opportunities boxpoint double take. If, for example $ 5 on the pass line bet and pulled a 6, would have allowed up to $ 10 on the back of your pass line bet, it would be worth $ 12 to $ 10 for your odds bet. Now that you know the basic rules, the dealer will be happy to communicate any changes in the house.

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How to display ads more effective

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11 principles to improve outcomes in general, business-to-business display advertising

Where the art of selling is gone ...?

We have published more than 1,300 listings of business-to-business magazines in Australia, has been analyzed.

These indicators have been analyzed and compared with 10 widely accepted principles of advertising, plus an extra principle we feel is true for B2B ads .....

The principles are explained in this area, but soon realize that your admust -

1. Reader's gravity, with the participation of weightlessness Sync

2. They have a strong title

3. Do not reduce the benefits for the "solution" (for our own principle)

4. Dealing with easy to read typography

5. Get to the point quickly

6. provide sufficient material for sale

7. Address "you" the reader

Eighth features translate into benefits

9. Be careful not to make claims are vague, but specific

10. Tell the reader what to do next

11. Do you have aUnique Selling Proposition

These principles are accumulated from the tests and publish the best doctors published in the last 60 years.

Billions of dollars have been spent discovered, you try and prove them right. The results of our analysis are always breathtaking ...

O Less than 1% of one of the ads were all 11 principles.

93% or not more than half of principles.

O Less than 2% met the most critical principle (a goodHeadline).

The most common problem at the basis of these results is that most companies do not clearly understand what makes them different and therefore should not encourage a view of the competition.

The examples show us what to do and do not want the ads are from true reviewed. But he acknowledged examples of what not to do are tailored to protect the company from easily.

In both cases, does not reproduce or denomination. Perhaps you recognize your own ad, butothers are unlikely.

Ultimately, this resource is precious arms with the foundation to improve your advertising.

Principle 1: The display has to be reader-gravity gravity of sync with the participation

reader's eye naturally try to start your ad on the top left and bottom right in the end. This is the physical structure of English in the workplace. Each book has never read a newspaper article was printed in this way.

It is so common that it is quiteunconscious. There is a point of arrival on the top left, and even a terminal in the lower right.

The eye is resistant to the anti-gravity or left.

Occurring at the same time as this axis is different.

Your readers will follow the most natural seriousness "involvement" of the presentation, then the titles, then the text.

This is the process of scanning and detection at work ... Your eyes move from one picture in large letters, writing largesmall font size.

What follows is the best application of AIDA ... Awareness - Interest - Desire - Action.

First, your reader will be aware of your ad and then they are interested. Then you awaken in them a desire for your product or service, and encourage action.

These double standards at work in his ad, which is to make the best overall structure of what you synchronize both. And that means, roughly, by drawings or pictures at the top left, then the titlebetween them, the body copy, then the call to action.

This works in reading preferred by the customer to build. Avoid conflicts give up the physical act of reading, because of an appointment, and your readers before everyone in your message.

But almost all B2B ads, we see the order of these elements to the mix design prepared agenda.

For example, an ad that puts a space in the center of the title page and the images andCopywriting fragments around him, makes it difficult for the reader to determine where to start. The first few seconds of a reader's eyes meet your company's listing will make or break the display.

Synchronized reader-gravity and lightness participation helps them to read your ad longer.

Principle 2: The display must have a strong title

Inappropriate ads on a B2B title. A title is used, an explanation, or a sentence or a question a reader animatedEnter your ad body copy.

Through testing, it is generally held that a securities account for up to 80% of the potential effectiveness of ad sales.

The four best appeal to your title can get are: 1 Interest in the second quarter Curiosity value 3 News Quick and easy profit

There is no fixed rule, sooner or later the headlines, but fail to see if they have a title that will introduce more people.

Since many of the ads, we need to check that the titlesare abstract or just the name of the company, which most likely will not generate sales and have to buy.

The protection of companies and brands, as is our understanding that their products and services are completely healthy, we recommend using these examples of bad titles, we found in our test ...

1. "Small, but great art" 2 "The power to give" 3 "Finally there is a solution"

An announcement is a "sales person in print '. There is a seller.

AThe company did not request one of its vendors of any of these titles as the opening to provide an interview.

But unwittingly, this only shows that

Some of them could double or triple their effectiveness only with a better title.

Consider these three examples to better ad titles B2B ...

1. "Congratulations, you've saved $ 10 by buying a fake ... it is a pity party, the warranty can cost $ 90,000 air compressor" 2 "Slash Tire Maintenance" 3 "AvoidSlip-up with the new widget Pallet-Liner "

Principle 3: The ad must not reduce the benefits under the "solution" word

If we had a dollar for every time a company uses the "solution" word ...

derived some time ago a kind of holistic, comprehensive service. But in the last 10 years has been to use on skin benefits.

Not all the ads that avoid the "solution" word better than those who do not ... but the word has taken on a veil over substance.

Expand"Resolution" and return this powerful substance.

But how well-intentioned managers and advertising agencies contract substance still looking for a quick summary, they receive a "solution".

Our advice is to specifically describe what you're product or service and reach.

If the "solution" is already broaden your slogan or name on the top of it and educate the reader to copy the body.

We see great products and services without wanting to reduce their advertisingEfficacy ... 1. "The latest ventilation and smoke solutions"

[Headline for industrial fans and portable drives] 2 "Elastic Solutions [headline for sales of accessories for conveyor belt] 3 [Headline for laser marking and cutting]" to identify permanent solutions "

The following examples could also have the "solution" word, too, but he resisted and instead took the trouble to describe tangible benefits ...

1. Rapid Spill Control "2" Seven reasons why you should notPurchase of a laser "[headline for laser cutting services, interestingly, the motto is" innovative solutions ", and she defended the use of this as a title] 3" If you need any kind role for your machine, here's how you solved your problem in a simple phone call ... "

'Solution' To banish from the headlines and use them only in the body copy for advertising after it was explained in the title or opening paragraph.

Principle 4: The display must have easy to readPrinting

The act of reading is a complex process and it is important that your ad and help prevent this process.

Tips may seem restrictive, but to seek guidance for the publisher of the host. There are reasons why their sales organization, leading, font and font size, as can be seen.

The characters are easy to read, "serif" font. The simplest is the color of black text on white background.

Paragraph alignment easierleft. The easiest format to view a copy of the body is at 9 points and 13 points.

Vary from this guide that you want to give selective emphasis.

But I understand that your ad is difficult to read if the text is too "Dressed to Kill" is.

Two of the biggest problems we have in our industrial exposure control were seen, in font and contrast ...

Serif fonts such as Times New Roman are that small curls and ticks are in all cases. These help to read the form easily. We read of the wordsGiven the general form of the word, and the ends to help our eyes to do so.

Sans Serif (or "no thanks") is modern, but makes it easy to read and more difficult.

The contrast between text and background was the fault of others we have seen often. Check out these examples ...

Many B2B ads we've seen this type of disturbing elements from the "Printing" ... the word of the display.

We do not violate copyrights or to disclose the names, so they do not reproduceExamples for you.

Instead, we ask you a question, as the title was used by a landmark publication in 1984 by Colin Wheildon ... "Are you communicating or just beautiful shapes?"

Principle 5: The display must come to the point quickly

The priority of the correct information in the ad copy is the highest number of points before pressing the least important.

Only when the words above were interesting, the following words are read.

So you have to send the message morepowerful point of sale, on the one hand, to continue to keep readers and keep them with other relevant news to get the call to action. The reason is simple ... Time is precious when the player is navigating.

Clever wordsmithing hit copy or delay and dilute the message.

But many of B2B ads, we waste the precious first few lines of their display to brag or caution before giving a fixed value that their products or services without doubt offers ... Take thisExamples, adapted from ...

1. "The path of Enterprise-maturity is often associated with moments of tenderness and hesitation. But you have to endure these moments in this difficult time. For the companies we have a wide range of products and solutions to ensure business growth is as certain how much to bid quickly, "[the opening hours of sales marketing software] 2" For once a service is the new standard for value, function, performance and style. This time from the company "3"You can refuse to deal with" close enough is good enough, you will learn that the brand is only truly complete range of widget covers every aspect of your needs "

But this is an example for all, to the point quickly ...

"Now there is no need to pay the fine large slabs of heavy wall pipe big partition the open ends.'s Stock a wide range of fasteners and inserts for the job at a fraction of the cost!"

Your advertising works best when it comes to the point.

Principle 6:The display must provide enough substance for sale

Your ad is like a salesman, so he has to provide the largest possible number of relevant news, provided they do not differ cloud.

A brief announcement that says little of substance can possibly save the expense of advertising space on a powerful message point of sale.

A display as he can give the right messages, run the ad that says little shorter. Many B2B companies seem to be afraid of "long copy" ads or long-winded. But as long asWords provide a value, free of fat, they will be read by the right people. Who cares about the wrong people boring? They were not going to buy from you anyway.

Want proof copy is long safe? Are you still reading this marketing resource for six pages, and not think for a minute, we do not sell something for you.

We often see good products and services, sales copy, which is composed of only a handful of words ...

1. "Widgets temperature heat exchanger. Bindless SealTechnology "2." Great quality. Customer Service. Side channel blowers widget. Call for a brochure. "3" of superior quality! exceptional value! The widget smart From Down Under "

Examples include sufficient detail ... 1. "You can buy small quantities, because our factory is not set up a job of size, or ... you can buy in bulk and receive discounts helpful ... either way you win" points [Two of a dozen The individual does display a second band approximately AD 250 words] "Why is the brand differs from otherVSD compressors on the market? Must not be discharged and will give the air from the moment he begins to stop now. "[This announcement put some effort in good coverage of points]

Principle 7: The ad must deal with, "you" the reader

Ads that are in "you" speak the language, easier to read, offer better performance, and transmit the advertising message in person.

Ads will appear self-serving, not to speak to the reader's interest in mind.

Announcements see talk of "we"society or "it" product. They fail to address 'you' the player.

We all know that, but do not apply to our ads for them ... Our readers are interested in what we can do for them. 'You' as the word must be more frequently used in the titles of the most successful. The next 4 were 'yes' to know 'how', 'new' and 'who'.

These are simple examples of good products, that advertising does not change the address reader ... 1. "Society world leader in hand protection with an innovative series ofProducts and solutions for all types of industrial ... "2 [The word" you "is used only in the fourth paragraph.]" The logo was designed to be more efficient than any multi-level widget ever made. Through decades, we have the capability of the fire boxes are raised to meet the needs of modern industry. We improved in 30 years ... "[This announcement is not an instance of" you "in their material]

These examples show that B2B advertising can, in fact,Addressing the reader ... 1. "If you use pellets, then, companies that specialists lift" 2 "Our service ... we are everywhere, you can arrange transport goods around the world." [This ad has been 21 uses of "you" or "your", and only one out of 13 paragraphs of the words in it]

It 'hard, too many "you" the words in your ad.

Principle 8: The ad must be translated into utility functions

The characteristics are static properties and do not haveintrinsic value. For example: "The door is blue." One benefit is a benefit to someone. For example: "It complements the rug."

The advantages are the language of the customer, even if they are data-rich and appear to be characteristic of reading and writing.

But as an advertiser, you can not count on your readers to do the mental exercise of translating features into benefits. It 's the work of your announcement to make.

Sales training sales personal use persists candidate phrases like "way"in their dialogue with stakeholders.

"Our hand is twice the thickness of standard brake pads in order to protect your hands from the heat."

Your ad should do the same. Do not use bulky translator but the translation is still occurring.

Most of the ads that do not see, with features translate into benefits, not the reader, to say what they win. These ads cut their products or services.

For example, read these excerpts from B2B advertising feature only of whatare probably great products with great benefits ...

1. "Even a. Sealed Widget. Single, double piston design. It can be purchased as a completely open or closed" 2 "This widget provides a maximum flexibility of 50th-C to +105 ° C" 3 Run a superior control and signal processing "

Compare them to translate these extracts, which has a big job to do in performance ... 1. "Excellent adhesion: does not work or drip" 2 "The loading and unloading containers, to reachmuch faster turn-around time of delivery truck / trailer "3". The equivalent of 5 steel drums, but only the area of 4, making the cost of transport and storage "

We argue that brand awareness is not enough to get to your ad.

Your market must be aware of the key selling point instead of the message and the benefits of buying your product or service.

Principle # 9: The display must be to ensure claims are vague, but does not specify

vague statements in the advertisements we see frequently. But making vague statementslittle revenue impact. These involve the ease of the crime or at worst, fraud mild. As a special mean the facts are true, the claims are real, measurable results.

If the product arrives at reducing downtime 23% more, you need to see the specifics of their allegations.

If no special off-hand are known, or your agency should encourage testing for specific features, or looking for case studies and examples of customers.

Heinz is also known in marketing circles with more than 60 hadProducts if they claim that "57 varieties" in its advertising. But, as Heinz understanding 'of the power of the features that remain under-represented the truth in favor of fewer but specific.

One point is that the best characteristics relate to performance. Characteristics, the characteristics of your product or service related, such as size, are not necessarily powerful.

Let's see some examples of poor specificity in B2B advertising all the time ... they offer good products ... 1. "Thenew engine company is the solution of very low-cost brand, compressed, and the quietest engine in its class "2." New range of measurement products. Small size - great performance "3" Less energy, more profit "

Compare these with statements that are specific ... 1. "92.86% experienced a reduction in the cost of recruiting ..." 2. "The brand astounding 18-360 times faster than other drill driven mixer mixing of" 3 "... Turning waste liquid in a cake solid volume reduced by up to90% "

What are you inclined to believe more?

Principle # 10: The ad must tell the reader what to do next

The process of in-person sales calls a "field closed" when the needs of your buyers are understood, recognized and resolved.

Your advertising takes the same hands waiting for the reader to the explicit action is necessary to make them work.

An area of long-listing is likely to describe in detail what happens next, why and what you can expect of the reader. Buta brief message, contact details clear and the reader is strongly encouraged to use it.

An ad that calls for the sale of a seller. An advertisement must not be wasted.

B2B ads, you do not see explicitly tell the reader what to do, shopping, what could be an excellent product or service ...

For example ... 1. Call the toll free number 1800 zzz zzz "2 [under the logo in the bottom of the page Obscured]." Companies http://www.company.com.au 9999 9999 [list in block format, after all,Top of page] 3 "Companies email@company.com.au Tel 9999 9999 [located at the bottom of the chart, in 6-point-size]

But these examples show how to ask for the sale ... 1. "Phone now on 9999 9999 for a short-form catalog the full range of materials handling companies." 2. "The entry in the database is free. Record your data now http://www.company.com.au" 3 "To get a free copy or to arrange a meeting place for companies to present the results of workThey call or email@company.com.au 9999 9999 "

Once your company listing educated your readers you should tell them what to do next.

His readers are silently begging to be done. Your ad must lead.

Principle # 11: The display must have a Unique Selling Proposition (USP)

A good display is a clear statement. A good proposal is the sale required. And the best thing as a unique selling proposition is.

A USP is best used in place of aconventional slogan, or title, or both.

The concept is a powerful and underused and outdated, because for the first time by Rosser Reeves, an advertising executive identified in 1960.

Three famous examples ...

Domino's Pizza - Fast Food Delivery

"They made hot 30 minutes or it's free" M & Ms - Sweets

"It melts in your mouth, not in your hands" Fedex - Logistics

"When you absolutely, positively has to be

itovernight

These are more than slogans. They promise something tangible.

A USP is almost invisible to the world of B2B ads, despite the force that brings a marketing strategy and advertising, which puts it.

Many B2B advertisers are big business in the midst of a marketing strategy or controlled from overseas.

If you like through the process of deriving a USP difficult for them.

But it's worth. Although onlyThe position of a particular product better. Ask us how.

These examples show that under good products and services offered by Modest slogan ... 1. "Always on the move" 2 "Creativity in the interface" 3 "The creation of economic opportunities"

Here's a rare treat ... just one example of a possible USP, hidden in a graphic in your ad ... 1. [For compressed air and cooling solutions "service without any service of preparation time, but the advertiser does not have this feature in place of the password ... in ourSee that the success would have been] moving

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Dentist Marketing Business!

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If you ever wondered, "what" should be on your business card, so that it promotes and sells brings new clients into your studio, so read carefully.

"There is a dental marketing a big shot in the arm!

Which means you get your phone to ring ... and ... eating brings new clients in your practice faster than Bugs Bunny can be a carrot orange.

Dentist Marketing Business:

1. A USP!

USP ...stands for Unique Selling Proposition.

Importance of what your practice different brands?

If you find out exactly why the services other than the dentist down the street and you have your "front and center" USP put on your business card.

2. Bid now!

Why have a card, unless it makes an offer?

The central point of a good map should always be someone to say, "Wow, I must try this dentist, I would like to make an appointment.Now! "

It makes this an irresistible offer:

3. Educate!

Use your credit card to educate your prospects on a topic of interest.

Why is this?

Well, because this is a way your practice is separated from the masses.

And you can send your business card ... People with a drive free recorded message ... where you give your prospects a lot of interesting and useful information.

If you remember only one thing from thisarticle ...

... Please get this:

Do not make your business cards like any other dentist in your area.

This is a big waste of money for dental marketing. And your point is no reason why he or she should do business with you.

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The ABC's of USP

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There are currently more than 40,000 references in an average supermarket, 260 car models, 340 breakfast cereals, 790 magazines, 87 brands of soft drinks, 70 different types of Levi's jeans ... and only the tip of the iceberg of goods and services.

Now add that more than 2,100 advertising messages the average person takes every day and you'll quickly see that consumers are paralyzed by information overload.

To resolve this issue, many seek marketingshouts the loudest noise break - more money for more ads, more often and more outrageously creative. While these tactics may work to some extent, can significantly reduce the ROI. And like other vendors to follow, they become less effective.

However, it is a substantially easier way to get your products noticed and remembered.

According to Al Ries and Jack Trout in their book, Positioning: The Battle for Your Mind "The best approach to take in ourovercommunicated company has a simple message. You have the sense to refine your message to the cut. "USP, branding, Cousin Subs that is) the basis of the Unique Selling Proposition (USP.

Developed by the advertising agency president Rosser Reeves in 1960 is a USP-only attribute and the product has unique and significant. E 'as the product is placed not an end in itself, but compared to competing products.

For example:

o = Volvo Safety
Crest o =Caries
Energizer batteries or "durable"
O Papa John's ingredients = better
O = Cousins Subs best bread
O = Miller Lite tastes, less filling
or Domino's Pizza delivery = 30 minutes or its free
O = BMW Ultimate Driving Machine
= or M & Ms melt in your mouth, not in the hand

These products and trademarks are characterized by supporting the drawer for consumers as the "only _________." _________

On the contrary, "me-too" products withoutUSP are rarely very profitable, because there is nothing special about them to determine the value in the minds of consumers. What is the only competitive advantage can be created is more favorable, leading to little or no profit margins.

"If you do not tell consumers how to select, they do not have to choose, or go up the only thing they know how to choose. Price"
-Sergio Zyman, The End of Marketing As We Know It

To create the type oflead to powerful USP that consumers see the product, the product you prefer, and pay a premium for them three criteria are required:

1. You must have a proposal for the consumer, who says: "this product and get this specific. Benefit Buy"
2. The phrase should not be competition or offering.
3. The proposal must be strong so they can share for the target audience.

Jack Trout, in his book,Differentiate or Die, states that the most unique features fall into one of nine categories:

1. First on the market
2. Possession of a particular product attribute
3. Demonstration of the sale, technology, performance, or leadership
4. Based on history, heritage or product
5. After a specific product for a specific target
6. Show that the product is preferred by an influential group of peers
7. Is revealed as a product is made / special componentsor ingredients
The last eighth / current
9. His popular, trendy or "hot"

"Differentiation is a key strategic and tactical activities in which companies must constantly engage."
-Theodore Levitt, thinking management

While this is the most effective universal service provider for the implementation of marketing's most popular universal service are looking for, are often the weakest. These are the attributes of "quality" and "service".

In the minds of consumers, quality andService is not distinctive - are the basic expectations. Consumers think they have the right to assume that the products are of good quality are friendly and the service.

Furthermore, most consumers simply can not judge the quality. And the most progress in terms of quality are so slight as to be hardly noticed by the average consumer - which then irrelevant.

Also, how often we hear that companies have a better quality of service and first class? (AllTime.) How many times have you believe them? (Almost never).

You do not hang strong USP for your product on his hat? All is not lost.

You can use a right of first refusal. That is, if you claim a product that makes it unique ... It 's just not supported by the competition.

For example, Folger this tactic is used when successfully implemented their coffee as "mountain grown". All the mountain grown coffee, but Folger was the first to capitalizethe little-known fact.

Similarly, the slot has been # 2 beer in America in 1920, arguing that uses pure artesian well water, yeast, and steam-clean bottles - used all things beer. But she claimed the first slot. And because these statements are relevant to consumers at the time and were only in the public mind, for decades this has resulted in USP company.

Once you find the most powerful USP for your product, should become the main messagebe used to sell it. In the words of business guru Tom Peters: "Your product or service is not differentiated until the customer understands the difference."

This requires discipline, because all the functionality of the product must be further subject to the USP. This can be for marketers in their desire to reach revenue targets, try to be all things to all people, in the hope draws all difficult. Unfortunately, they are offering only when they succeed rather weak everywherestrong somewhere.

The final stage of the process is the ongoing search for new ways to deliver your product USP - to find new reasons to consumers this unique location is relevant, useful and valuable to them - its "simplified communications."

The result is a consumer preference and profitability of the product can be increased.

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