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The task of marketing is to promote your business and attract potential customers. What has happened is done with the prospects, the task of distribution. When measuring the success you focus your marketing plan, not on sales figures, but responses, inquiries, and awareness.
Here are some specific ways to measure the success of your marketing program.
1. Effective marketing is your brand and unique selling proposition.
It 'clearly differs from yourCompetition. Effective branding of your store unique. What sets you apart from the competition? What keeps existing customers with you? What would attract new customers in your door?
2. Concentrate on your current customers first!
Today's customers are more profitable. It can also act as its representative. Testimonials and references from customers are much more powerful than any advertising you can do. Treat it right. Make them something special. Establisha continuous and constructive dialogue with them.
3. Top-of-the-mind awareness is critical.
Customers are constantly bombarded by advertising and the news from every angle. Be sure to remember your name. In fact, if the decision is already made, they will go with a company whose name is unknown to them.
4. Knowing who your potential customers to communicate with them regularly to develop a program to generate leads.
This is not an overnight process. Entrepreneursthink long term. Programs such as direct mail can generate leads, but will not close the sale.
5. Back up your marketing claims with concrete actions.
Do not make promises you can accomplish. Make sure your business is set up and ready to handle the business coming in the door so that you promised.
6. Think long term.
A special sale or coupon bargain hunters may get in the door, but for a profitable business, you have loyal customers. Make sure your brandprovides that employees deliver the brand, and constantly communicate your unique selling point.
7. Stay customer-oriented.
Not what you can do, is how customers' desires and needs. Make sure you understand what they need and want before marketing their services.
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