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customer loyalty is no longer optional. In many categories now, it's the only way to stay in business. Studies have shown that he is a customer more difficult and very expensive current sentence is new, customers to buy the one hand, to acquire a repetition. So one of the smartest things an entrepreneur can do is develop a system of "purchase lifetime" to expand a customer.
To avoid the obvious damage created by the typical "marketing hit and run" approach,There are some things that make a company to retain customers and expand the "business life" as possible.
Customize your marketing before
People like people, but people barely tolerate society. One of the mistakes over and over again to make small business is the type of copy faceless (and often soulless) Marketing Communications, made by large companies. You can destroy one of the biggest advantages that have as a small business marketing - Human. Stressfor sale face to face meetings, marketing, digital videos, podcasts, and history - including cartoons relevant personal in your marketing.
Enter the second half to monitor their performance or progress
If you've ever sent a package via UPS, you can create value, whether a service is a way for customers to witness the progress of transaction length. This is part of a broader principle of creating value through feedback systems.
Third SocialTest
Show and Tell of success with other clients and use the language of living benefit, images and video to communicate this success.
One of the most powerful ways to convince your customers that it is always a good choice in the business they have made her the success of other customers for the company are. This also reinforces the positive experiences they had with you, and convinced them to give even a possibility if the relationshipbeen uneven.
Fourth USP and the strengthening of the mark
Constantly remind them of why do business with you and why they should continue doing business with you.
The basic element of a marketing communication strategy is the USP or Unique Selling Proposition. The USP articulate a logical argument why someone should be in your market to do business with you over all other options. Smart entrepreneurs continually reinforce this argument directly USPor indirectly in any communication with their customer base.
Fifth Using simple, benefit-oriented language
One of the unfortunate habits of small businesses, often unconsciously pick up from their Fortune 1000 counterparts is the habit of communication or jargon corporates. In the world of direct marketing has long been established that the best results often focus on communication with the language benefits, Understand that the average age of 12-13 years as can.The observation of this simple rule can help your company to keep customers longer.
Sixth encourage interactivity and feedback
successful marketing to customer support is more like a "round table" meeting to make a podium presentation. "Actively invite your customers about new products and services, suggest improvements, and complaints. This is a top business intelligence ever reach. Another simple thing you can do, is" no response "scrap-mailContact use if you are.
Seventh Make your company for easy modular Mass Customization
Some customers care more about basic services, how to communicate how good you are with them. Develop add-on products and services or with other partners to provide these add-ons. This allows different products and services for your basic package combine to offer a greater variety and more individual solutions for customers. Another advantage of this approach is thatcustomer-specific solutions can often request the price premium.
Eighth Share your answer with customers
Show your customers how to respond to the proposals, criticisms and comments. If you respond to customer feedback, be sure to spread the message of how to respond to your customers and your market even wider. This is no time for false modesty. Customer loyalty and continued success depends on the amount of goodwillIs gathered when you make changes difficult.
Ninth Communicating life expectancy ratio
At the very beginning of its lead generation and lead treatment process, you can communicate with the expectation of a lasting relationship. This simple concept can be out from the pack of competitors. Make sure you create marketing materials designed to educate your customers about the benefits of long-term relationship with you. Including case studies (ifShe has) benefited from customers or contacts who keep in touch with you for months and years.
10th Develop a program or a product of continuity
Any type of company can benefit from any type of business model continuity of income. Manufacturers can license intellectual property to competitors format continuity, professional service "may productize" their knowledge paid monthly newsletter and membership programs and localRetailers can work with other companies in a way that they receive a monthly salary of these reports.
The implementation of one of these suggestions to help you, a higher percentage of customers. Do most or all of them will help you with a powerful marketing system, which differs completely protects your business and your profits in the long term.
Related : Proposition 8
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