The sense of a singular point of sale

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Can not escape the term "USP" in most writing on marketing. Should not have done much reading in this field, we want to tell you that Proposition USP stands for Unique Selling Point (s). It is what differentiates your product or service from those of their rivals, the only thing that singles competition.

Now you have the right to challenge any such product or service can be a USP, especially if it be so many Offering well-integrated into theMarketplace.

Allow us to clarify. A USP is something that singles in the minds of your customers. It may or may not be any difference in reality, but perception is what counts. Take Citibank legendary slogan "The Citi never sleeps", it creates the image of a bank safe and responsible in the public mind. Other banks could make such a claim, but clearly has the property of Citibank on this site.

With a Unique Selling Proposition notits nice to have, is a must. Without them, the company runs the risk of

Or get lost in the crowd, as a me-too
or not able to target groups which may be a different product, and perhaps no incentive to spend to win
or being caught in a price war, because this would be the only factor of distinction, since all other things being equal

That said, your product or service must deliver clear value to the user, or not working, or not USPUSP!

Development of a unique selling point, especially for a run-of-the-mill product or place is not easy. Rarely has a USP is obvious at first sight - why customers should pay millions of dollars to advertising agencies to create, when? If you look to see yours, try the following evaluation process:

Compare your product or with those of the competition in terms of features and benefits of each bid. Your offer of a single productBenefit?

Or evaluated on the assumption that the most competitive products to meet the same physical requirements as are different when it comes to meeting the emotional needs. Brand strength plays an important role in this case.

Features and benefits of differentiation or more. Analyse whether the network is larger, or if delivery in less time. The service is great as any USP.

o For high technology products and expensive, availabilityspare parts and service network carries almost as great a role in purchasing decisions as the product itself so if you have it, flaunt it!

Or only when you scroll down, you should also consider looking at the prices. Price as USP is only good until it is more economical alternative.

You might find it interesting that not all universal services established by clear verbalization. Many are visually or implied. It 'important that the (unique selling)The point must be very clear!

Related : Proposition 8