You have an incredible selling proposition?

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Want to support the development and maintenance of long-term growth, increases in revenue and profits, and financial security?

The most important aspect of any business are the customers? It 'okay? Most entrepreneurs are giving away precious money on bad marketing, not their ideal customer. You must identify the ideal customers and understand their buying process for you. Their selling proposition is the key to the success of your business.It 'important to start with the end in mind and go back through reverse engineering. Marketing is the only way to win new customers. Let's start with the principles of ideal for your clients know, understand, and to provide a solution.

There are two important aspects you need to know if your ideal client look like:

Ability demographics or needs, interests

psychographic or because someone wants to buy the product

It is useful to take a snapshot of your currentCustomers begin this year. This allows you, the needs and desires of customers and their needs and desires of you.

Example: If your existing married Single, family oriented, like the old man, who has the power to purchase. You can have a product that can be used only men, but their wives usually get for them, so you have to target women rather than men. E 'for you to serve the right customers, in order to obtain referrals and services of their most important and over again. The idealClient will be clients for life. I will always remember, are always stronger than necessary. It 'so important to focus on the needs and requirements of your customers.

Not compete on price. Someone always lower the price. You must provide more value and the customer will pay for their needs. If in this situation, it was the wrong marketing message to their customers.

It 's really important to do for your businessinnovative your company and make it unique. This is where a killer is selling proposition effect. Focus on decision makers and users. The end user can not always be the person who purchases the product or service involved. Your company exceeded the expectations of your customers? You can improve what we offer?

Find hot three buttons that customers want more. For example: a family with a broken pipe, the problem will be corrected immediately. Then the stateWhat this means for your ideal customer. I want high quality materials and experience.

Two more hot buttons and what the customer wants out of the hot buttons.

Example:

Hot button1: plumber does not appear in time
What this means for your customers: the loss of working hours and wages

2 Hot-button: Plumbing not properly fix the pipes
What this means for your customers: more money and time away from work

Hot Button 3: plumber is not neat and tidy
WhatThis means that for your customers: The customer goes home after work in a disorderly house

now wants to find out how your company deals with them. Put in the form: "... We want to provide the above ... and this solution to meet you.
For example: We come to your house soon, so do not waste valuable time at work.

In the innovation section, it is important that "you could use" statements. What other steps can I take?

For example, with the setup first: We considerthe rest of the lines at home and eliminating future disasters This saves the customer another emergency call and saving the customer money.

Help with the elevator speech ... "What?"

Before you know how ...

According What we do is ...

Example:

Start with: You know how frustrating it is waiting for the plumber and lost wages at work "
What we do is time to repair the plumbing, so do not miss important parts ofLife.

Now, for your proposed sale. Make the statement above in a sentence or phrase that people ask: "How do you do it" is. A good exercise for this is to write what you want the center of a piece of paper and then do what you do with surround sound performance. Start the combination of these words to your selling proposition is valid.

Friends Link : Proposition 8